ABOUT MIRIAM

Hi, I’m Miriam Abramowitz! Ever since I was young, I’ve loved capturing moments—whether it was taking photos of my family, friends, or being the “family photographer.” That passion for storytelling grew as I discovered the powerful influence of social media. I’m incredibly grateful for how social media has shaped my generation and the world around us, and I’m eager to use its impact for good.

Social media is more than just a tool—it’s a platform that connects generations, drives change, and shapes our world. I want to help companies harness its potential to create meaningful, lasting impacts. With a strong foundation in digital marketing and social media strategy, I’m confident I have the skills, tools, and creativity to excel in my career.

Over the past few years, I’ve had the privilege of working in diverse industries, from QSR to hospitality to medical tech to higher education, each teaching me something new and helping me grow. Currently, as a Social Media Intern at Krispy Kreme, I contribute to global and national campaigns by helping shape creative direction—from brainstorming shot lists and leading photoshoots to creating engaging, on-brand content. I also manage evergreen content, tap into trending cultural moments, and oversee the day-to-day operation of Krispy Kreme’s social platforms and community management. This role has strengthened my ability to merge strategic thinking with creativity while maintaining a consistent and compelling brand voice across channels.

Through this experience, I’ve gained expertise in platforms like Adobe Suite, Canva, Sprinklr, Later, CapCut, and Meta Business Suite. I’ve also developed skills in SEO, trend forecasting, and performance analysis to inform content strategy. From crafting detailed content calendars to engaging directly with audiences, I’ve learned how to bring value to any project through a balance of creativity, adaptability, and data-driven insight.

I grew up in Chapel Hill, North Carolina, and while I’ll always cherish my roots, I’m ready to dive into the opportunities waiting in a bigger city. As a recent graduate of the University of South Carolina, I’m excited to take on bigger roles in the world.

I’m passionate about traveling and exploring new places, finding inspiration in different cultures and experiences. Cooking and baking provide me with a sense of peace and a creative outlet, allowing me to unwind after a busy day. I recently found a hobby in running—completing my first half marathon in April 2023 with no prior experience showed me that with determination, I can achieve anything I set my mind to. This mindset is something I’m carrying with me as I embrace the big changes ahead.

Wherever I land, I’m excited to bring my skills, passion, and creativity to help companies connect with their audiences and make a meaningful impact. The journey ahead is one I can’t wait to take on!

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