5 POINTS KICK OFF TO ST. PATS

For the 5 Points Kickoff to St. Pat’s event, the goal was to capture the excitement of the annual Five Points Parade and highlight Columbia’s strong sense of community leading into St. Patrick’s Day. I photographed the event and edited the final images in Adobe Lightroom to prepare them for social media.

The campaign targeted the local Columbia community, with a particular focus on engaging families with young children. To showcase Columbia’s identity as a tight-knit, family-friendly community, I created mockup content using Canva, InDesign, and Photoshop, adapting the visuals for Instagram and TikTok to suit each platform’s format and style. The content was designed to generate excitement around the March festivities, build momentum, and highlight the city’s vibrant spirit.

The campaign was featured across social platforms and used by local Columbia press outlets to promote the broader St. Patrick’s Day celebration.