MASA X CURIOSITY CAMPAIGN

This local collaboration between Masa Mexican Street Food and Curiosity Coffee Bar brought together two Columbia, SC, favorites for a campaign that celebrated shared values. Targeting the local Columbia community, the campaign spotlighted the origin of Curiosity’s beans, sourced directly from Mexico, and paired that with Masa’s craft cocktails for a cross-brand experience rooted in flavor and culture.

The goal of this campaign was to highlight the story behind the coffee and showcase the synergy between two local brands through engaging content. We emphasized cultural storytelling because it aligned with Masa’s brand identity of celebrating authentic Mexican flavors and Curiosity’s commitment to ethically sourced coffee. I captured and edited videos of the cocktails at Masa, crafted a reel using CapCut, and wrote the social copy for both the reel and two static posts for use on Instagram and Facebook.

With a 6.20% engagement rate, 18,654 total impressions, and 21 new followers in only two weeks, this campaign ranked among the top-performing social content for the quarter for Masa. I chose to feature this project in my portfolio because it was one of the largest and most rewarding projects I led on Masa’s account, making a meaningful impact within the local community.