CITY SOCIAL BEHIND-THE-SCENES

During my internship with City Social, I was often asked to capture behind-the-scenes content for the agency’s own brand, even on client accounts I wasn’t directly managing. I attended several photo shoots and events for clients to document the process and give City Social’s audience a look at what goes on behind the scenes.

The content was designed to showcase City Social’s creative process and capabilities to potential hospitality clients, highlighting the agency’s range of services. At each shoot, I filmed video content from a fresh perspective, capturing both the energy of the shoots and the team’s collaborative workflow. I edited the footage into short recap videos using CapCut and wrote the accompanying social copy for use on TikTok and Instagram. To align with City Social’s brand identity—trendy, creative, and client-focused—I pulled inspiration from other leading PR and social media marketing agencies, ensuring the content stayed current, engaging, and true to the agency’s voice.