PEAK DRIFT VALENTINE’S DAY CAMPAIGN

This Valentine’s Day campaign was created to promote one of Peak Drift Brewing Co.’s new winter beer releases in February. I co-directed and co-photographed the shoot, which took place in a studio using a product table setup.

The campaign targeted beer drinkers in their mid-20s to 40s and was shared across multiple platforms, including social media and print advertisements. Before the shoot, I helped develop the overall concept and tone, created a brief shot list to keep the day organized, and put together a mood board to guide the visual direction. To align with Peak Drift’s trendy brand identity geared toward a younger audience, I pulled inspiration from Pinterest and leading beverage brands on social media, adapting ideas to create fun, visually striking content that matched the brand’s adventurous spirit.

In the studio, I helped set up and adjust lighting using Profoto lights and softboxes, and styled the product shots based on the mood board. I captured and edited the final photos in Adobe Lightroom, then designed the social media graphics and print advertisements using Photoshop and InDesign.