PEAK DRIFT FALL PHOTOSHOOT

This photoshoot for Peak Drift Brewing Co. helped launch their fall and winter seasonal beer releases. I co-directed and co-photographed the shoot, working on both the creative and production sides of the project.

The campaign was designed for beer drinkers in their mid-20s to 40s. Before the shoot, I helped brainstorm the overall concept and tone, created a detailed shot list for both photo and video to keep the day organized, and developed a mood board to guide the visual direction. To align with Peak Drift’s outdoorsy, nature-focused brand identity, we created an outdoor fall hangout setting that reflected the brand’s adventurous spirit. I also managed model coordination by reaching out, securing talent, and communicating with them leading up to and during the shoot.

All images were edited in Adobe Lightroom and shared across Peak Drift’s Instagram and Facebook accounts. This campaign resulted in some of the brand’s top-performing content for the quarter, with an average engagement rate of 15% and a top post reaching 22.5%. It also contributed to a gain of 101 new followers on Instagram. I chose to feature this project in my portfolio because it was the first time my photography was used on the brand’s social media channels, and I am proud of the creative direction and visual storytelling I helped lead and contribute to throughout the campaign.